Feb 01

Virtuality and Networks

Without going out of my room I can know the whole world


Lao Tzu wrote that some two and a half thousand years ago, perhaps he was predicting virtual reality.

We have the technology now to go shopping online for bigger items than baked beans or clothes. A car? Well it would be a start rather than tramping round endless showrooms trying to ask intelligent torque questions. I could go online and look at dozens of cars THEN I could be given the nearest showroom at what was in stock given my preferences. THEN gp out and view. Of course you have to have the touchy feely element. Thats of course if you are BUYING a car rather than SHARING ONE! See Video after on Collaborative Consumerism



The Movement

TIME names Collaborative Consumption as one of the “10 Ideas That Will Change The World.

Collaborative Consumption describes the rapid explosion in traditional sharing, bartering, lending, trading, renting, gifting, and swapping reinvented through network technologies on a scale and in ways never possible before. Watch the video.

From enormous marketplaces such as eBay and Craigslist, to emerging sectors such as social lending (Zopa), peer-to-peer travel (Airbnb) and car sharing (Zipcar or peer-to-peer RelayRides), Collaborative Consumption is disrupting outdated modes of business and reinventing not just what we consume but how we consume. New marketplaces such as TaskRabbit, ParkatmyHouse, Zimride, Swap.com, Zilok, Bartercard and thredUP are enabling “peer-to-peer” to become the default way people exchange — whether it’s unused space, goods, skills, money, or services — and sites like these are appearing everyday, all over the world.

For a list of some of the hottest start-ups in the Collaborative Consumption space, check out our Snapshot of Examples.

Click here for an infographic that summarizes the three systems of Collaborative Consumption, the key drivers and the four key principles that make it work.




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